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K-Pop Star’s Social Media Mix-Up Sparks Debate Over Condom Brand’s Marketing Strategy

K-Pop Star’s Social Media Mix-Up Sparks Debate Over Condom Brand’s Marketing Strategy

SEOUL, Nov. 12 (Korea Bizwire) – Controversy has erupted after Eric, a member of K-pop group The Boyz, mistakenly shared photos of condoms packaged to look like Pepero snacks on social media, prompting an apology from the condom manufacturer Bareun Saenggak.  The incident occurred on November 11 when Eric posted a handwritten letter to fans for [...]