Z Generation Drives Rise of Values-Based Consumption, Tied to ESG Awareness

SEOUL, Aug. 6 (Korea Bizwire) — As environmental, social and governance (ESG) principles become more embedded in Korean business and society, a growing number of young consumers—particularly Generation Z—are aligning their purchasing behavior with personal values and ethical considerations. According to a recent survey released by the Korea Chamber of Commerce and Industry (KCCI) on [...]