false advertising Archives | Be Korea-savvy
Chinese E-Commerce Giant AliExpress Faces Scrutiny in South Korea Over Misleading Ads

Chinese E-Commerce Giant AliExpress Faces Scrutiny in South Korea Over Misleading Ads

SEOUL, Oct. 2 (Korea Bizwire) – The South Korean Fair Trade Commission (FTC) has initiated regulatory action against AliExpress, the popular Chinese online shopping platform, over allegations of false advertising. On September 30, the FTC sent a report detailing potential sanctions to an AliExpress affiliate responsible for product sales. The commission determined that the company’s advertisements, [...]

Sales of Private Insurance Plans Drop Amid Crackdown on Misleading TV Advertising

Sales of Private Insurance Plans Drop Amid Crackdown on Misleading TV Advertising

SEOUL, June 21 (Korea Bizwire) – New regulations targeting insurance packages sold on shopping channels have seen fewer customers misled by false advertising. The Korea Life Insurance Association said on Tuesday that the measures implemented to counter misleading advertising introduced last year have helped curb what are widely known in South Korea as ‘incomplete sales’, a [...]

South Korean Trade Commission Taking Supermarkets to Court Over Deceptive ‘Buy One Get One Free’ Deals

South Korean Trade Commission Taking Supermarkets to Court Over Deceptive ‘Buy One Get One Free’ Deals

SEOUL, May 9 (Korea Bizwire) – The Korea Fair Trade Commission (FTC) is mounting a legal challenge against South Korean retail giants including E-mart, Lotte Mart, and Homeplus over their misleading ‘buy one, get one free’ deals, after reports emerged accusing the supermarket chains of doubling the original price of products to deceive consumers. The FTC [...]