Female Drivers Archives | Be Korea-savvy

Hyundai Launches Program Targeting Female Drivers in Saudi Arabia

SEOUL, Aug. 2 (Korea Bizwire) — South Korea’s top automaker Hyundai Motor Co. said Thursday it has launched its “#whatsnext” marketing campaign in Saudi Arabia following the Islamic country’s decision to allow women to drive cars. Saudi Arabia allowed women to drive cars for the first time on June 24. Hyundai said it released a [...]

Male Drivers Aggressive, Female Drivers Clumsy

SEOUL, Jan. 7 (Korea Bizwire) – Marketing Insight, a Korean vehicle research company, conducted a survey on 5,416 male and female drivers about social perceptions of women’s driving. Among the respondents, 76 percent agreed that men generally think women are bad drivers, while 72 percent thought that a relative lack of experience, compared to male drivers, is [...]