flagship store Archives | Be Korea-savvy
Company-run Cultural Spaces Emerging as Hot Places

Company-run Cultural Spaces Emerging as Hot Places

SEOUL, Jun. 10 (Korea Bizwire) – Flagship-style stores doubling as cultural spaces created by fashion companies and others to promote their products and brands have recently emerged as “hot places.” Various amenities are being built in these spaces where people have direct access to products, attracting customers who want to enjoy leisure time. According industry watchers [...]

Sulhwasoo Steps Up to Boost Brand Recognition and Sales

Sulhwasoo Steps Up to Boost Brand Recognition and Sales

SEOUL, March 25 (Korea Bizwire) – AmorePacific, South Korea’s top cosmetics maker, said Friday it will open a new flagship store for its luxury oriental brand Sulwhasoo next week to offer customers a hands-on experience and boost its brand image. The four-story building (with a basement) in the affluent Gangnam district is the nation’s largest flagship [...]