Geeks Archives | Be Korea-savvy
“Geeks” Become Target Consumers for Retailers

“Geeks” Become Target Consumers for Retailers

SEOUL, April 4 (Korea Bizwire) – Geeks or otaku, a Japanese term for describing people with obsessive interests in particular fields, have emerged as major consumer groups in South Korea amid the prolonged economic slump, more likely to open up their wallets for their hobbies and passions.  The retail industry has seen double-digit sales growth thanks [...]