Samsung Seeks More Vibrant Marketing via Collaborations with BTS, Other ‘Hallyu’ Stars

SEOUL, Aug. 9 (Korea Bizwire) — Park Sung-hwan has been an ARMY, a fan of K-pop sensation BTS, for only about seven months, and when Samsung Electronics Co. announced the launch of BTS-themed gadgets, he didn’t hesitate to buy one. Park, whose wife and daughter are also ARMYs, went to the Weverse Shop, the official [...]