hallyu Archives | Page 2 of 12 | Be Korea-savvy
‘Crash Landing on You,’ BTS, ‘Parasite’ Lead ‘Hallyu’ Popularity in 2020

‘Crash Landing on You,’ BTS, ‘Parasite’ Lead ‘Hallyu’ Popularity in 2020

SEOUL, Jan. 28 (Korea Bizwire) — The Korean drama “Crash Landing on You,” K-pop dynamite group BTS and the Oscar-winning film “Parasite” were among the top drivers of the Korean Wave, or “hallyu,” last year, a government report showed Thursday. Some 9.5 percent of hallyu fans picked the romance flick “Crash Landing on You” as [...]

‘Hallyu’ Boosts Demand for Korean Ice Cream in Vietnam

‘Hallyu’ Boosts Demand for Korean Ice Cream in Vietnam

SEOUL, July 19 (Korea Bizwire) — South Korea’s exports of ice cream to Vietnam jumped 30 percent in 2019 from a year earlier on the back of the growing popularity of Korean culture in Southeast Asia, data showed Sunday. Outbound shipments of ice cream to Vietnam reached US$7 million in 2019, rising sharply from $5.3 [...]

‘Hallyu’ Tourists Spent US$1,007 on Average in 2019, BTS Most Favored

‘Hallyu’ Tourists Spent US$1,007 on Average in 2019, BTS Most Favored

SEOUL, July 16 (Korea Bizwire) — Foreigners who traveled to South Korea last year to consume K-pop goods and content were estimated to have spent US$1,007 on average, according to a report Thursday. In its latest tourism industry analysis report, the state-run Korea Tourism Organization (KTO) estimated that some 1.11 million foreigners came to South [...]