A Media Snippet accompanying this announcement is available by clicking on this link. AMSTERDAM, April 29, 2025 (Korea Bizwire) – Whether it’s pulling on a lucky jersey or claiming the same barstool before kick-off, football fans around the world have many of their own matchday superstitions. And according to a new global survey commissioned by [...]
Global superstar Joe Jonas and some of the world’s most-followed content creators joined forces at an exclusive event in New York City last night to demonstrate that connecting in real life is one of the easiest ways to disconnect from the sometimes overwhelming world of social media NEW YORK, April 25, 2025 (Korea Bizwire) – [...]
A Media Snippet accompanying this announcement is available by clicking on this link. AMSTERDAM, April 10, 2025 (Korea Bizwire) — HEINEKEN is strengthening its commitment to the bar industry with the launch of ‘Starring Bars’ – a new initiative as part of its wider ‘Back the Bars’ platform. The programme will prioritise bars that serve [...]
Heineken® unveils a phone case that flips your phone over when it hears “Cheers’’! Ever had a night out and everyone has just sat scrolling on their social media? Global beer brand Heineken® has found an ingenious solution ‘The Flipper’ phone case is a world-first prototype that flips your phone face down so you don’t get [...]
Heineken® has unveiled apps in Italy and Brazil that will help young adults find bars the same way they prefer to find love: through swiping Global data shows that 67% of young adults* tend to go back to the same bar time again, despite wanting now more than ever to explore new places, have new experiences [...]
A Media Snippet accompanying this announcement is available by clicking on this link. Family-run Irish pubs face uncertain future as more than four in ten rural publicans say they are considering retirement but 84% have no family to take on their legacy* The McLoughlins have run McLoughlin’s Bar for four generations, but now current owner [...]
Heineken® 0.0 commissions new anthropological study, revealing going alcohol-free can still raise eyebrows – especially among Gen Zers AMSTERDAM, Jan. 02, 2025 (Korea Bizwire) – People’s drinking habits are changing, so do we still need abstinence months like ‘Dry January’ and ‘Sober October’ in the diary to choose non-alcoholic options? New research from Heineken® and [...]
Barry Can’t Swim has teamed up with Heineken® to encourage fans to put their hands, not phones in the air at one of October’s biggest music events ADE. Heineken installed innovative technology that delivered a hidden message only visible on phone screens during the opening party at The Loft, headlined by Barry Can’t Swim. Follows research that [...]
Heineken® says cheers to the Real Hardcore Fans as thousands of fans faces adorn the celebration confetti during the UEFA Champions League Final 2024 Trophy Lift at Wembley LONDON, June 01, 2024 (Korea Bizwire) – Tonight, Heineken® has created a way for thousands of ‘real hardcore fans’ to take part in the UEFA Champions League Final Trophy celebration, marking [...]
Heineken® has cheekily taken its commitment to perfectly balanced taste to the next level – literally – by creating a specially designed ‘Beer Level’, ensuring their beers are served with the famous Heineken star sat exactly horizontal to the beer surface in every glass. It comes as part of a wider global campaign that shows [...]