AMSTERDAM, June 04, 2025 (Korea Bizwire) — Heineken® 0.0 has been announced as an official partner of Apple Original Films’ F1® THE MOVIE, a collaboration bought to life with a new campaign directed by the movie’s director/producer himself, Joseph Kosinski, and which features the film’s stars, Brad Pitt and Damson Idris. The campaign will launch ahead of [...]
AMSTERDAM, May 30, 2025 (Korea Bizwire) — 45% of football fans* admit they’ve stopped watching a match to avoid jinxing the result. In response, for this year’s UEFA Champions League Final on 31st May in Munich, Heineken® is celebrating this superstition by sending self-confessed jinx Marco Simeone, a lifelong Inter Milan supporter, to a purpose-built bar for [...]
AMSTERDAM, May 23, 2025 (Korea Bizwire) — Half of football fans have matchday rituals – and nearly as many (46%)* believe their superstitions can influence the score. For two Arsenal fans, that ritual meant watching every game from the same corner of The Twelve Pins bar in North London – same seats, same beers, same [...]
A Media Snippet accompanying this announcement is available by clicking on this link. AMSTERDAM, April 29, 2025 (Korea Bizwire) – Whether it’s pulling on a lucky jersey or claiming the same barstool before kick-off, football fans around the world have many of their own matchday superstitions. And according to a new global survey commissioned by [...]
Global superstar Joe Jonas and some of the world’s most-followed content creators joined forces at an exclusive event in New York City last night to demonstrate that connecting in real life is one of the easiest ways to disconnect from the sometimes overwhelming world of social media NEW YORK, April 25, 2025 (Korea Bizwire) – [...]
A Media Snippet accompanying this announcement is available by clicking on this link. AMSTERDAM, April 10, 2025 (Korea Bizwire) — HEINEKEN is strengthening its commitment to the bar industry with the launch of ‘Starring Bars’ – a new initiative as part of its wider ‘Back the Bars’ platform. The programme will prioritise bars that serve [...]
Heineken® unveils a phone case that flips your phone over when it hears “Cheers’’! Ever had a night out and everyone has just sat scrolling on their social media? Global beer brand Heineken® has found an ingenious solution ‘The Flipper’ phone case is a world-first prototype that flips your phone face down so you don’t get [...]
Heineken® has unveiled apps in Italy and Brazil that will help young adults find bars the same way they prefer to find love: through swiping Global data shows that 67% of young adults* tend to go back to the same bar time again, despite wanting now more than ever to explore new places, have new experiences [...]
A Media Snippet accompanying this announcement is available by clicking on this link. Family-run Irish pubs face uncertain future as more than four in ten rural publicans say they are considering retirement but 84% have no family to take on their legacy* The McLoughlins have run McLoughlin’s Bar for four generations, but now current owner [...]
Heineken® 0.0 commissions new anthropological study, revealing going alcohol-free can still raise eyebrows – especially among Gen Zers AMSTERDAM, Jan. 02, 2025 (Korea Bizwire) – People’s drinking habits are changing, so do we still need abstinence months like ‘Dry January’ and ‘Sober October’ in the diary to choose non-alcoholic options? New research from Heineken® and [...]