Heineken® has cheekily taken its commitment to perfectly balanced taste to the next level – literally – by creating a specially designed ‘Beer Level’, ensuring their beers are served with the famous Heineken star sat exactly horizontal to the beer surface in every glass. It comes as part of a wider global campaign that shows [...]
AMSTERDAM, Apr. 8 (Korea Bizwire) — The Irish pub stands tall among cultural icons, revered locally and globally for their unparalleled social atmospheres. Recognised as the beating heart of Ireland’s social scene, where stories and conversations resound within their walls. Heineken wants to shine a light on their importance by opening virtual “Pub Museums” across Ireland. This [...]
Heineken® launches “Cheers To The Real Hardcore Fans”, a campaign that subverts expectations and redefines what it means to be a “real hardcore fan” in an effort to tackle the negative hardcore fan stereotypes to help make football more inclusive. Heineken® teams up with new ambassador, Dutch team captain Virgil van Dijk alongside former Lioness Jill Scott [...]
AMSTERDAM, Sept. 19, 2023 (Korea Bizwire) – Heineken® is announcing the extension of its sponsorship with the UEFA Champions League, Europe’s premier men’s club football competition, from 2024 through 2027. The extension will take the longstanding partnership to 33 years by the time the deal reaches its conclusion. The UEFA Champions League is at the forefront [...]
AMSTERDAM, June 13 (Korea Bizwire) — Heineken®, one of the world’s most recognised beer brands, is today marking its 150th anniversary with an unconventional celebration of the many ways the brand has been nicknamed, misspelled or mis-served over the years, all to showcase how good times and sparking true connections over a beer are, in [...]
LONDON, Sept. 15 (Korea Bizwire) — Heineken® today reveals a new commercial concepted in collaboration with Daniel Craig called ‘Worth The Wait’, which celebrates the highly anticipated release of the new James Bond film No Time To Die. The advert shows Daniel Craig waiting patiently for the first satisfying sip of an ice-cold Heineken® beer, an [...]
AMSTERDAM, Aug. 26 (Korea Bizwire) — The hope, the cheers, the suspense, the celebration – and having the very best of times before, during and after a sports event… it’s what fans want, now more than ever. That’s why Heineken® is announcing new partnerships to provide even more top performances for fans to cheer on with [...]
Amsterdam, the Netherlands, Dec. 11 (Korea Bizwire) – Royal Philips, HEINEKEN, Nouryon and Signify have formed the first consortium to sign a Pan-European green energy deal securing additional renewable electricity for Europe. The four companies have a shared vision to further reduce CO2 emissions in support of the UN Paris Agreement and the European Green Deal objectives. [...]
Amsterdam, March 26 (Korea Bizwire) – Heineken N.V. today announces the appointments of Soren Hagh as President of the Europe region and Jacco van der Linden as President of the Asia Pacific region, both per 1 June 2020. Soren Hagh and Jacco van der Linden will join the HEINEKEN Executive Team per that same date. [...]
SEOUL, April 8 (Korea Bizwire) – The Chinese beer Tsingtao has emerged as the No. 1 import brand in South Korea at a leading supermarket chain, industry data showed Friday, amid the rising popularity of Chinese cuisine in the country. According to the data compiled by E-Mart, Tsingtao outpaced other rivals in sales over the January-March [...]