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Hyundai Motor Strengthening Battery Supply Chain, Manufacturing Capacity to Ensure Longer Driving Range of EVs

Hyundai Motor Strengthening Battery Supply Chain, Manufacturing Capacity to Ensure Longer Driving Range of EVs

SEOUL, Jun. 24 (Korea Bizwire) — Hyundai Motor Group is strengthening its electric vehicle (EV) battery supply chain and internal production capacity, as the world’s third-largest auto group seeks to present price-competitive EV models with better driving ranges. Last week, SQM, a Chilean lithium mining company, announced that it reached a long-term agreement with Hyundai [...]

Hyundai Motor CEO Named Co-chair of Hydrogen Council

Hyundai Motor CEO Named Co-chair of Hydrogen Council

SEOUL, Jun. 18 (Korea Bizwire) — Chang Jae-hoon, president and CEO of Hyundai Motor Co., has been named co-chair of the Hydrogen Council, a global corporate initiative with a united vision for hydrogen adoption for a clean energy transition, according to the company Tuesday. Chang will join Sanjiv Lamba, CEO of Linde plc, to lead [...]

Hyundai Motor Launches Truck Ad Campaign Created with Generative AI Tools

Hyundai Motor Launches Truck Ad Campaign Created with Generative AI Tools

SEOUL, June 14 (Korea Bizwire) – Hyundai Motor Co., South Korea’s leading automaker, has produced an advertisement campaign for its truck brands using generative artificial intelligence (AI) technology, its ad agency said Friday. Innocean Worldwide Inc., Hyundai Motor Group’s marketing and communications arm, said the three-part video series, titled “Cars That Run Forever,” was created [...]

Genesis Luxury Brand Chips Away at Import Car Sales in South Korea

Genesis Luxury Brand Chips Away at Import Car Sales in South Korea

SEOUL, May 13 (Korea Bizwire) – Within Hyundai Motor Company, there is a growing perception that Audi customers are starting to buy Genesis models, according to industry sources on May 12. This assessment is backed by more than just surface-level sales figures. Some imported car brands, unable to withstand the Genesis onslaught, are downsizing operations in [...]