SEOUL, Sept. 26 (Korea Bizwire) – Samsung Electronics climbed to 6th while Hyundai Motor Company stayed in 35th place for the second straight year in global brand consultancy Interbrand’s “Best Global Brands 2017” list. Kia also held steady by staying at 69th place, the same position it was in last year. Interbrand estimated Samsung Electronics’ [...]
SEOUL, Oct. 5 (Korea Bizwire) — South Korea’s tech giant Samsung Electronics Co. ranked seventh in the world this year in terms of brand value, a global consultancy report showed Monday. According to the annual report compiled by Interbrand, Samsung Electronics came in seventh for this year, with its brand value estimated at US$45.3 billion. [...]
SEOUL, Oct. 9, 2014 (Korea Bizwire) — Since declaring design management as a core driver of the company’s future growth and the hiring of President & Chief Design Officer Peter Schreyer in 2007, Kia Motors Corporation’s brand value has skyrocketed by 480% from US$929 million to US$5.4 billion, according to Interbrand’s exclusive list of 100 [...]