SEOUL, Sept. 26 (Korea Bizwire) – Samsung Electronics climbed to 6th while Hyundai Motor Company stayed in 35th place for the second straight year in global brand consultancy Interbrand’s “Best Global Brands 2017” list.
Kia also held steady by staying at 69th place, the same position it was in last year.
Interbrand estimated Samsung Electronics’ brand value at 56.2 billion US dollars, a 9 percent increase from last year’s valuation of 51.8 billion US dollars.
Over the last six years, Samsung has steadily climbed the Top 100 ranks, starting at 17th in 2011 and staying at 7th through 2015 and 2016 before this year’s result.
Despite the Samsung Galaxy Note 7 disaster, in which certain customers reported their smartphone batteries catching on fire, Interbrand gave the South Korean electronics giant high marks for a quick recovery, crediting its openness with customers as a reason for its success.
Top of the line products like “The Frame” TV and the Family Hub Refrigerator were also seen as positives that factored into Interbrand’s ranking decision.
Hyundai Motor Company’s market valuation also increased compared to last year, by 5.1 percent to 13.1 billion US dollars. In a separate list ranking the top automotive companies, Hyundai was ranked sixth.
The company first broke into the Top 100 in 2005 with a brand valuation of 13.1 billion US dollars. After being ranked 39th in 2015, it has so far maintained its position within the 30s range.
Interbrand took into consideration Hyundai’s 2011 corporate image re-imagining drive entitled “Modern Premium” and the company’s ensuing developments in self-driving, connectivity, and future mobility technologies when deciding its ranking.
Kia Motors’ brand value was measured by Interbrand at 6.6 billion US dollars. It made its first appearance in the Top 100 in 2012. Kia’s continual growth in brand value was attributed to its constant reinvention.
The Top 10 in order from 1st to 10th in Interbrand’s list are Apple, Google, Microsoft, Coca-Cola, Amazon, Samsung Electronics, Toyota, Facebook, Mercedes-Benz and IBM.
Lina Jang (email@example.com)