Korean Cosmetics Dominate Japan’s Mid-Priced Market, Riding on K-Pop Wave
SEOUL, Dec. 11 (Korea Bizwire) – K-beauty products are surging in popularity in the Japanese market, with various Korean brands riding the Hallyu or Korean Wave trend. While Japanese consumers have traditionally favored domestic beauty brands, Korean companies are making significant strides in the mid-priced cosmetics sector, particularly in color cosmetics. According to the Japan Imported [...]