Kia Targets U.S. Compact Sedan Market with Mexico-Made K4

SANTA MONICA, Calif., Feb. 5 (Korea Bizwire) —  Kia is making a bold push into the U.S. compact sedan market with its newly launched K4, a model assembled in Mexico and designed specifically for North American consumers. At a media event on February 4, the automaker introduced the vehicle to Asian press outlets, outlining its marketing strategy [...]