Kohl’s Embraces the Power of “Yes” in New Brand Campaign
MENOMONEE FALLS, Wis., April 8, 2014 (Korea Bizwire) – Kohl’s Department Stores (KSS) debuted its new brand expression, embracing the power of the single word “Yes,” a philosophy that has been part of the company’s DNA for decades. “There are very few moments in the lifetime of a brand when you have the opportunity to refresh who [...]