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S. Korea to Hike 2021 Promotional Budget for ‘Korean Wave’

S. Korea to Hike 2021 Promotional Budget for ‘Korean Wave’

SEJONG, Sept. 7 (Korea Bizwire) — South Korea will significantly hike its 2021 budget to promote the “Korean Wave,” as Korean pop culture enjoys a growing popularity worldwide, according to the finance ministry Monday. The Ministry of Economy and Finance has set aside 696.1 billion won (US$584.8 million) for next year’s budget to promote the [...]

‘Hallyu’ Tourists Spent US$1,007 on Average in 2019, BTS Most Favored

‘Hallyu’ Tourists Spent US$1,007 on Average in 2019, BTS Most Favored

SEOUL, July 16 (Korea Bizwire) — Foreigners who traveled to South Korea last year to consume K-pop goods and content were estimated to have spent US$1,007 on average, according to a report Thursday. In its latest tourism industry analysis report, the state-run Korea Tourism Organization (KTO) estimated that some 1.11 million foreigners came to South [...]

Korean Pop Culture Drawing Mixed Global Sentiment

Korean Pop Culture Drawing Mixed Global Sentiment

SEOUL, March 15 (Korea Bizwire) — A new report has revealed that both positive and negative global consumer sentiment is growing towards South Korean pop culture, signaling signs of a love and hate relationship. The 2017 report from the Korean Foundation for International Cultural Exchange (KOFICE) released on Wednesday looked into the international domination of South [...]