SEOUL, Jan.18 (Korea Bizwire) – Cosmetics brands that have been mainstays in the Korean market for 10 to 20 years are facing their biggest test – the aging of their target customers. A recent marketing event held by a popular cosmetics brand at a department store only attracted customers in their 60s and 70s, and [...]
SEOUL, Mar. 6 (Korea Bizwire) — K-Beauty is again making its name with Amore Pacific-invented ‘cushion compacts.’ A cushion compact is a compact-type cosmetic with a small pillow soaked with foundation that can be applied using a light touch. It was first introduced by Amore Pacific in 2008 through its IOPE brand, and has remained [...]
SEOUL, July 7 (Korea Bizwire) – A study shows that the VIPs’ most favored beauty product brand is Sisley. According to “Avenuel,” a monthly magazine published by Lotte Department Store, a survey conducted on 100 most valuable guests of its Jamsil store showed that the respondents favored Sisley most among other cosmetics brands. “Sulhwasoo” was [...]