Beverage Brands Compete for Cost Effectiveness amid High Inflation

SEOUL, Aug. 11 (Korea Bizwire) – Cost-effective large drinks are gaining popularity in South Korea as high inflation places a burden on consumers. Last month, Starbucks Korea introduced the Trenta size (887 milliliters) beverages, and their cumulative sales surpassed 400,000 units within just 15 days. The Trenta size is about 1.5 times bigger than the [...]