LG Branding Archives | Be Korea-savvy

LG Expands Engagement With U.S. Universities to Foster Future Talent and Brand Awareness

SEOUL, March 23 (Korea Bizwire) — LG Electronics is strengthening its outreach to future customers and talent by partnering with top U.S. universities, the company announced Sunday. LG Electronics’ North America office hosted its annual “LG College Day” on March 21 at its regional headquarters, welcoming around 50 Princeton University students studying Korean language. Now in [...]

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LG Electronics to Abandon Its “Optimus” Brand in Favor of “G2”

SEOUL, July 19 (Korea Bizwire) – LG Electronics decided to take the “Optimus” name out of its high-priced premium smartphone models. Used for more than three years since the launch of the “Optimus Q” smartphone in May 2010, the Optimus brand will be relegated to low- and medium-priced models. LG Electronics announced on July 18 [...]