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LG Electronics Teams Up with Culture Heavyweights to Promote LG Signature Brand

LG Electronics Teams Up with Culture Heavyweights to Promote LG Signature Brand

SEOUL, Dec. 4 (Korea Bizwire) — LG Electronics Inc., a major home appliance maker in South Korea, said Thursday it will promote its premium home electronics brand LG Signature in collaboration with a group of foreign museums, ballets and opera theaters. Under terms of the agreement the company signed in October with the Pushkin State [...]

Samsung, LG to Battle in Commercial Air Conditioner Market with New Products

Samsung, LG to Battle in Commercial Air Conditioner Market with New Products

SEOUL, Nov. 21 (Korea Bizwire) — South Korea’s two largest appliance makers — Samsung Electronics Co. and LG Electronics Inc. — have begun their duel in the commercial air conditioner market, industry observers said Saturday, as they released new products with upgraded design and features. Samsung was the first one to make a move, launching [...]

Home Appliance Manufacturers Scramble to Offer Personalized Products

Home Appliance Manufacturers Scramble to Offer Personalized Products

SEOUL, Nov. 17 (Korea Bizwire) — As the country enters the age of the so-called ‘New Normal,’ the keyword that represents current trends in the home appliances market is ‘customization’. New series of home appliances come with design choices such as color, patterns, and material, that can be tailored to match the tastes of various [...]

LG Launches Eco-friendly Clothing Line in Collaboration with Online Retailer

LG Launches Eco-friendly Clothing Line in Collaboration with Online Retailer

SEOUL, Nov. 3 (Korea Bizwire) — LG Electronics Inc. on Tuesday unveiled an eco-friendly clothing line in collaboration with a British online shopping mall as the South Korean tech giant pushes marketing for its clothing care appliances. LG said it has joined hands with online premium fashion retailer Net-A-Porter to launch a limited-edition clothing line [...]