‘Comfortarians’ Setting New Lifestyle Trend in S. Korea

SEOUL, Jun. 13 (Korea Bizwire) — There is a new trend on social media where people prefer to talk about ‘comfortable’ lifestyles. HS Ad, a LG Group affiliate and an advertisement company, coined the term ‘comfortarians’ (comfortable+ian) that refers to these new groups of modern individuals and analyzed their consumption patterns. Analyzing 16.8 billion posts [...]