Heatwave and Monsoon Drive Shoppers Indoors, Boosting Department Store Sales and ‘Mallcation’ Trend

SEOUL, July 22 (Korea Bizwire) — As record-breaking heat and monsoon rains sweep across South Korea this month, a growing number of consumers are opting to spend their leisure time indoors — fueling a retail phenomenon known as “mallcations” and delivering a significant sales boost to department stores and outlet malls. According to major retailers, [...]