marketing strategy Archives

Korean Retail Giants Bet on Experiential Shopping to Woo Customers

SEOUL, Jan. 8 (Korea Bizwire) –In a bold move to overcome fierce economic headwinds, department stores and large supermarkets in South Korea are focusing on improving their offline presence, increasing experiential content in their stores to prolong customer visits and boost sales. According to industry insiders, the strategy to encourage longer stays aims to transform [...]

Fishbat Explains 4 Misunderstandings About Content Marketing

Bohemia, NY, Mar 23, 2014 (Korea Bizwire) – Fishbat, an award winning online marketing company, details four misunderstandings about content marketing and why it’s beneficial to your business. Following a March 17th article posted on Entrepreneur titled “4 Big Misconceptions About Content Marketing,” content marketing has many advantages over traditional outbound marketing, such as higher follower [...]