Kia Motors’ Iconic Hamsters Turn Science Lab into Hotbed of Innovation in Campaign for the Brand’s First Electric Vehicle – The Soul EV
IRVINE, Calif., August 21, 2014 – Since bursting on the scene in 2009 as “a new way to roll,” the funky Soul urban passenger vehicle – and an accompanying trio of music-loving hamsters – has become a genuine phenomenon, with U.S. sales of the iconic people mover increasing every year. Now, with “geek chic” newly [...]