From Cafés to Catwalks, Matcha Sweeps Global Markets — But Supply Struggles to Keep Up

SEOUL, Sept. 2 (Korea Bizwire) — Once a niche Japanese tea, matcha has surged into the global mainstream, embraced by younger consumers seeking both flavor and wellness. From convenience-store desserts and cocktails to luxury fashion and beauty, the powdered green tea has become a cultural and commercial phenomenon. In South Korea, convenience chain CU announced on [...]