COLOGNE, Germany, July 7 (Korea Bizwire) — Bridging Worlds: On the road to the digiconomy, the dmexco Conference 2015 program and its top speakers from every region of the world will create crucial bridges between the most relevant themes on the one hand and, on the other, the big advertising brands, the major agency networks, [...]
SEOUL, June 30 (Korea Bizwire) — Drive-thru stores, which first appeared in the country some 20 years ago, are increasing in South Korea as more consumers are favoring the convenience of such retail channels, market watchers said Tuesday. U.S. fast food chain McDonald’s, which opened its first drive-thru store in the country in 1992, operates [...]
SEOUL, April 27 (Korea Bizwire) — Genesis BBQ, a South Korean fried chicken chain, said Monday it plans to tap deeper into the U.S. market by opening shops at sports facilities, paving the way to promote its products at popular sporting events including National Football League (NFL) games. Under the agreement with U.S.-based Levy Restaurants, Genesis [...]
SEOUL, March 25 (Korea Bizwire) — McDonald’s is holding a singing competition for their new Big Mac campaign. Anyone can participate in the online pre-competition to sing the best version of the famous song featured in the company’s Big Mac commercials. McDonald’s is also holding ‘Big Mac Big Day’ events, where customers are given free Big [...]