McLaren Archives | Be Korea-savvy

TUMI Unveils Premium Capsule Luggage and Travel Collection Inspired by McLaren

HONG KONG SAR, March 31 (Korea Bizwire) - TUMI, the leading international travel and lifestyle brand, today unveils its new collection designed and developed in partnership with luxury supercar maker and Formula 1 team, McLaren. McLaren’s designers, engineers, and racers travel thousands of miles around the world each year in pursuit of perfection. Just as each [...]

Overseas Automakers Targeting Local Consumers with “South Korea Editions”

SEOUL, May 29 (Korea Bizwire) – The latest marketing trend among imported luxury automakers is the introduction of “Korea Edition” models. According to industry watchers, McLaren Seoul is launching five limited edition models of the 570S Korea Edition, based on the McLaren 570S Coupe and manufactured by the McLaren Special Operations division. To be sold [...]