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Big Increase in News Consumption via Mobile Internet

SEOUL, Jan. 31 (Korea Bizwire) – Koreans’ consumption rate of news coverage through public TV networks in 2014 dropped to 84.7 percent from 93.8 percent in 2013, according to a survey of 5,061 Koreans over 19 about Korea’s media consumption in 2014 that was published by the Korea Press Foundation on January 30. The rate [...]

Big Ad Projects Wide Open for Outside Agencies in Korea’s B2B Market

SEOUL, Korea, April 21, 2014 (Korea Bizwire) – Ever since a top conglomerate in Korea decided to let advertising agencies outside their league of affiliates bid for their projects, it has been pitching and tossing in the ad world. The agencies affiliated with the big fishes have submerged while independent ad firms and foreign agencies [...]