Mobile ad Archives | Be Korea-savvy

AdColony Releases SDK 4, Unifying Display, Programmatic and Award-winning Video Offerings into a Single SDK

LOS ANGELES, Sept. 30 (Korea Bizwire) — AdColony, the mobile performance marketplace, is pleased to announce it has publicly released AdColony SDK 4, its latest mobile ad software development kit (SDK) for app developers. This latest update to the company’s mobile app monetization technology brings together AdColony’s industry-leading HD video ad platform with its banner [...]

Mobile Ad Spending Skyrockets in S. Korea

SEOUL, Dec. 9 (Korea Bizwire) – Despite a sluggish domestic economy, mobile advertising has rapidly grown in South Korea thanks to widespread usage of smartphones and advanced mobile platform, data showed Wednesday. Once regarded as uncharted territory, mobile ad spending is estimated at 940 billion won (US$798.3 million) this year, soaring about 1,800 times since [...]