SEOUL, Feb. 17 (Korea Bizwire) — South Korean retailers are ramping up mobile efforts as the popularity of mobile shopping continues to grow. Shinsegae International Inc., the apparel arm of retail giant Shinsegae, opened seven special category sections, including its in-house daily necessity brand Jaju, on the mobile screen of its luxury shopping platform S.I. [...]
SAN FRANCISCO, Jun. 12 (Korea Bizwire) — The leading mobile marketing platform, CleverTap, today announced their powerful suite of Discovery Tools, based on automated user segmentation. These tools enable mobile marketers to quickly unearth customer insights and accelerate ROI on their marketing strategies. CleverTap’s Discovery Tools are already being leveraged by enterprise customers to build [...]
NEW YORK, June 16, 2014 (Korea Bizwire)–Kiip, in conjunction with the IPG Media Lab, a division of IPG Mediabrands, today announced the results of the industry’s first comprehensive moments-based advertising effectiveness study. Chad Stoller, managing partner IPG Media Lab, and Brian Wong, Kiip CEO and co-founder, first unveiled at the Cannes Lions International Festival of [...]