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CleverTap Enables Marketers to Optimize Customer Engagement with the Most Advanced Automated Segmentation Suite

CleverTap Enables Marketers to Optimize Customer Engagement with the Most Advanced Automated Segmentation Suite

SAN FRANCISCO, Jun. 12 (Korea Bizwire) — The leading mobile marketing platform, CleverTap, today announced their powerful suite of Discovery Tools, based on automated user segmentation. These tools enable mobile marketers to quickly unearth customer insights and accelerate ROI on their marketing strategies. CleverTap’s Discovery Tools are already being leveraged by enterprise customers to build [...]

Mobile Engagement Study Reveals Moments-based Advertising Increases Purchase Intent

Mobile Engagement Study Reveals Moments-based Advertising Increases Purchase Intent

NEW YORK, June 16, 2014 (Korea Bizwire)–Kiip, in conjunction with the IPG Media Lab, a division of IPG Mediabrands, today announced the results of the industry’s first comprehensive moments-based advertising effectiveness study. Chad Stoller, managing partner IPG Media Lab, and Brian Wong, Kiip CEO and co-founder, first unveiled at the Cannes Lions International Festival of [...]