This Hispanic Heritage Month, Modelo focuses on honoring the fans, communities and cultures that shaped its success through creative tributes and strategic advertising CHICAGO, Sept. 16, 2025 (Korea Bizwire) – For 100 years, Modelo has been more than a beer—it’s been part of the fabric of Hispanic culture, shared at kitchen tables, neighborhood bars and [...]
The Official Beer Sponsor of the College Football Playoff evolves its highly successful Full-Time Fans campaign through increased media investments and new fan experiences CHICAGO, Aug. 27, 2025 (Korea Bizwire) — College football is back, and Modelo, the Official Beer Sponsor of the College Football Playoff, is making its biggest play yet for the sport’s [...]
A curated menu and sweepstakes help fans celebrate loved ones and raise a Modelo in their honor CHICAGO, Oct. 24, 2024 (Korea Bizwire) – In honor of Día de los Muertos, Modelo® is bringing loved ones’ recipes back to life by opening its first Ghost Kitchen, giving fans a culinary experience and a chance to [...]
Modelo, the Official Beer Sponsor of the College Football Playoff, is recruiting the most dedicated fans to win a trip to the 2025 CFP National Championship CHICAGO, Sept. 03, 2024 (Korea Bizwire) – As the College Football Playoff (CFP) expands to 12 teams, there’s never been a more exciting time to be a fan. To [...]
The Mexican beer and Mexican fútbol star unveil a golden beer mug designed as an exact replica of Edson’s boot to help fútbol fans celebrate the beautiful game this summer CHICAGO, June 18, 2024 (Korea Bizwire) – Brewed in Mexico and the one and only Official Beer of the Beautiful Game, Modelo understands that fútbol [...]
As Modelo Spiked Aguas Frescas expands to multiple markets, it celebrates street vendors who inspired the beverage by rewarding an aguas frescas street vendor with a custom-made cart and financial support to help grow their business CHICAGO, April 18, 2024 (Korea Bizwire) – Following a successful Las Vegas test launch, where Modelo Spiked Aguas Frescas was [...]
In honor of Women’s History Month, this special-edition issue is completely written and designed by women who are “Más Que Modelos”—More than Models CHICAGO, March 07, 2024 (Korea Bizwire) – Known for their hopping hydraulics, custom upholstery and intricate paint jobs, lowrider cars are symbols of empowerment, freedom and a celebration of culture. As a [...]
CHICAGO, Aug. 28 (Korea Bizwire) — With the 2023-24 season in full swing, Modelo® is reaffirming its commitment to celebrate the passion of Full-Time Fans with the brand’s largest-ever investment. Modelo today announced the evolution of its highly successful Full-Time Fans campaign as the beer maintains its presence as the Official Beer Sponsor of the College Football [...]
CHICAGO, June 21 (Korea Bizwire) — Modelo knows that summer is more than just a time to unwind – it’s an opportunity to level up and reach your full potential. To recognize those who take advantage of the summer season, Modelo teamed up with professional basketball player Damian “Dame” Lillard to create the Modelo Summer [...]
CHICAGO, April 27 (Korea Bizwire) – Modelo announced today the launch of its latest product innovation – Modelo Spiked Aguas Frescas – a new line of vibrant and flavorful spiked malt beverages that celebrate the bold, fruit-forward taste of authentic aguas frescas found in Mexican street markets, with a twist. The brand partnered with Jesus Morales aka Juixxe, a [...]