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Modelo Spiked Aguas Frescas Teams Up With Actress Francia Raisa and Community Changemaker Juixxe to Honor the Street Vendor Community

Modelo Spiked Aguas Frescas Teams Up With Actress Francia Raisa and Community Changemaker Juixxe to Honor the Street Vendor Community

As Modelo Spiked Aguas Frescas expands to multiple markets, it celebrates street vendors who inspired the beverage by rewarding an aguas frescas street vendor with a custom-made cart and financial support to help grow their business CHICAGO, April 18, 2024 (Korea Bizwire) – Following a successful Las Vegas test launch, where Modelo Spiked Aguas Frescas was [...]

Modelo Partners with MotorTrend to Publish Limited-Edition Revival of Lowrider Magazine Dedicated to the Women Shaping the Culture

Modelo Partners with MotorTrend to Publish Limited-Edition Revival of Lowrider Magazine Dedicated to the Women Shaping the Culture

In honor of Women’s History Month, this special-edition issue is completely written and designed by women who are “Más Que Modelos”—More than Models CHICAGO, March 07, 2024 (Korea Bizwire) – Known for their hopping hydraulics, custom upholstery and intricate paint jobs, lowrider cars are symbols of empowerment, freedom and a celebration of culture. As a [...]

Modelo Continues Rewarding the Fighting Spirit of Full-Time Fans as Official Beer Sponsor of the College Football Playoff

Modelo Continues Rewarding the Fighting Spirit of Full-Time Fans as Official Beer Sponsor of the College Football Playoff

CHICAGO, Aug. 28 (Korea Bizwire) —  With the 2023-24 season in full swing, Modelo® is reaffirming its commitment to celebrate the passion of Full-Time Fans with the brand’s largest-ever investment. Modelo today announced the evolution of its highly successful Full-Time Fans campaign as the beer maintains its presence as the Official Beer Sponsor of the College Football [...]

Modelo and Juixxe Team Up to Celebrate Street Vendors for the Launch of Modelo Spiked Aguas Frescas

Modelo and Juixxe Team Up to Celebrate Street Vendors for the Launch of Modelo Spiked Aguas Frescas

CHICAGO, April 27 (Korea Bizwire) – Modelo announced today the launch of its latest product innovation – Modelo Spiked Aguas Frescas – a new line of vibrant and flavorful spiked malt beverages that celebrate the bold, fruit-forward taste of authentic aguas frescas found in Mexican street markets, with a twist. The brand partnered with Jesus Morales aka Juixxe, a [...]

Modelo® and Mexican Actor Jaime Camil Team Up to Inspire Fans to “Cinco Auténtico” with Virtual Modelo Mercado and “Museum of Cinco” in Los Angeles

Modelo® and Mexican Actor Jaime Camil Team Up to Inspire Fans to “Cinco Auténtico” with Virtual Modelo Mercado and “Museum of Cinco” in Los Angeles

CHICAGO, April 26 (Korea Bizwire) — As the beer born in Mexico nearly 100 years ago, Modelo is bringing back its “Cinco Auténtico™” campaign to spotlight Mexican traditions, artistry and culture, and help fans authentically celebrate Cinco de Mayo. Fans can “Cinco Auténtico” with the return of the Modelo Mercado, a limited-time online marketplace filled with authentic Mexican products [...]

Modelo and Mexican American Artist Mister Cartoon Reunite to “Raise One In Their Honor” for Día de los Muertos

Modelo and Mexican American Artist Mister Cartoon Reunite to “Raise One In Their Honor” for Día de los Muertos

CHICAGO, Oct. 26 (Korea Bizwire) — Modelo®, the beer brewed for those with The Fighting Spirit™, and renowned Mexican American artist, Mister Cartoon, are teaming up again to help consumers commemorate loved ones on Día de los Muertos. Those who celebrate Día de los Muertos, a holiday to welcome back the souls of loved ones [...]

Modelo and Desmond Howard Team Up to Reward One Full-Time College Football Fan with a $100K “Salary” During the College Football Playoff

Modelo and Desmond Howard Team Up to Reward One Full-Time College Football Fan with a $100K “Salary” During the College Football Playoff

CHICAGO, Aug. 25 (Korea Bizwire) — Modelo®, The Official Beer Sponsor of the College Football Playoff, is championing the Fighting Spirit of fans across the nation. Modelo knows that being a dedicated college football fan is not an easy job – it comes with late nights, early mornings and long weekends. For that reason, Modelo [...]

Modelo®, Takis® Snacks and Spice Adams Invite Fans to Go ‘All In’ This Summer with the “Hands on a Hot Drop” Competition

Modelo®, Takis® Snacks and Spice Adams Invite Fans to Go ‘All In’ This Summer with the “Hands on a Hot Drop” Competition

CHICAGO, July 7 (Korea Bizwire) — Summer is in full swing and to help fans maximize everything this season has to offer, Modelo is inviting consumers to have an “All In Summer” by partnering with some of the hottest brands to unlock weekly #ModeloTime collaborations. As part of the weekly #ModeloTime drops, Modelo has teamed [...]

Modelo, UFC and Rebuilding Together Launch Year Two of the Gym Revitalization Initiative During 10th Annual UFC International Fight Week

Modelo, UFC and Rebuilding Together Launch Year Two of the Gym Revitalization Initiative During 10th Annual UFC International Fight Week

CHICAGO, June 28 (Korea Bizwire) — As the 10th Annual UFC International Fight Week kicks off, Modelo®, the beer brewed for those with the Fighting Spirit™, and long-standing partner UFC®, today announced year two of its gym revitalization program in partnership with leading nonprofit Rebuilding Together. Modelo is on a mission to boost the Fighting Spirit [...]