CHICAGO, June 21 (Korea Bizwire) — Modelo knows that summer is more than just a time to unwind – it’s an opportunity to level up and reach your full potential. To recognize those who take advantage of the summer season, Modelo teamed up with professional basketball player Damian “Dame” Lillard to create the Modelo Summer [...]
CHICAGO, April 27 (Korea Bizwire) – Modelo announced today the launch of its latest product innovation – Modelo Spiked Aguas Frescas – a new line of vibrant and flavorful spiked malt beverages that celebrate the bold, fruit-forward taste of authentic aguas frescas found in Mexican street markets, with a twist. The brand partnered with Jesus Morales aka Juixxe, a [...]
CHICAGO, April 26 (Korea Bizwire) — As the beer born in Mexico nearly 100 years ago, Modelo is bringing back its “Cinco Auténtico™” campaign to spotlight Mexican traditions, artistry and culture, and help fans authentically celebrate Cinco de Mayo. Fans can “Cinco Auténtico” with the return of the Modelo Mercado, a limited-time online marketplace filled with authentic Mexican products [...]
CHICAGO, Oct. 26 (Korea Bizwire) — Modelo®, the beer brewed for those with The Fighting Spirit™, and renowned Mexican American artist, Mister Cartoon, are teaming up again to help consumers commemorate loved ones on Día de los Muertos. Those who celebrate Día de los Muertos, a holiday to welcome back the souls of loved ones [...]
CHICAGO, Aug. 25 (Korea Bizwire) — Modelo®, The Official Beer Sponsor of the College Football Playoff, is championing the Fighting Spirit of fans across the nation. Modelo knows that being a dedicated college football fan is not an easy job – it comes with late nights, early mornings and long weekends. For that reason, Modelo [...]
CHICAGO, July 7 (Korea Bizwire) — Summer is in full swing and to help fans maximize everything this season has to offer, Modelo is inviting consumers to have an “All In Summer” by partnering with some of the hottest brands to unlock weekly #ModeloTime collaborations. As part of the weekly #ModeloTime drops, Modelo has teamed [...]
CHICAGO, June 28 (Korea Bizwire) — As the 10th Annual UFC International Fight Week kicks off, Modelo®, the beer brewed for those with the Fighting Spirit™, and long-standing partner UFC®, today announced year two of its gym revitalization program in partnership with leading nonprofit Rebuilding Together. Modelo is on a mission to boost the Fighting Spirit [...]
The #1 Mexican import beer brand in the U.S.1 teams up with small business owners to honor Mexican American culture and foster an authentic Cinco de Mayo experience through its Modelo Mercado™ CHICAGO, April 26 (Korea Bizwire) – Modelo, the beer born in Mexico nearly 100 years ago, has launched their “Cinco Auténtico™” campaign, an effort to [...]
CHICAGO, March 1 (Korea Bizwire) — Modelo announced today the introduction of new product offerings, including expansions on their popular flavor-forward Cheladas and new test offerings such as a premium light beer, Modelo Oro. As the No. 2 beer brand in the U.S.1, Modelo Especial is bolstering its leadership in the high-end beverage category with [...]
CHICAGO, Feb. 3 (Korea Bizwire) — Modelo, the Official Beer of UFC, knows that UFC fans are as passionate as they come. To reward their Fighting Spirit, Modelo is providing unprecedented access and experiences to the sport they love. With the help of DraftKings Inc. (Nasdaq: DKNG), UFC enthusiasts will have a shot to compete [...]