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Viral Parody Shakes Up Luxury Fashion: Seoul’s Affluent Moms Abandon Moncler

Viral Parody Shakes Up Luxury Fashion: Seoul’s Affluent Moms Abandon Moncler

SEOUL, Feb. 25 (Korea Bizwire) — A viral parody video satirizing the education-focused lifestyle of affluent mothers in Seoul’s Daechi-dong has led to a sudden surge in secondhand sales of Moncler luxury down jackets. The video, featuring popular comedian Lee Su-ji portraying a character known as “Jamie’s mom,” humorously captures the excessive parenting styles associated [...]

Luxury Houses Establish Korean Branches

Luxury Houses Establish Korean Branches

SEOUL, Apr. 20 (Korea Bizwire) — Luxury brands are increasingly establishing their own Korean branches, rather than contracting with Korean companies to enter the Korean market, hoping to generate more earnings through direct and effective customer management. Goyard, the French leather goods maker, recently lowered some of its prices and terminated a sales agreement with [...]