S. Korean Consumer Trends: Senior, Solitary, Small but Certain Happiness

SEOUL, Dec. 24 (Korea Bizwire) — With South Korea undergoing a rapid demographic transformation, marketing experts are suggesting that companies target seniors, single-person households and the value-consumption generation to meet new trends in the consumer market. The suggestions were based on a report released by The Korea Chamber of Commerce and Industry (KCCI), identifying the [...]