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Ridley Scott’s RSA Films to Produce LG’s First Ever Super Bowl Commercial

Ridley Scott’s RSA Films to Produce LG’s First Ever Super Bowl Commercial

SEOUL, Dec. 17 (Korea Bizwire) – LG Electronics (LG) announced today that the company’s first-ever Super Bowl commercial will be produced by Ridley Scott’s production company, RSA Films. Jake Scott will direct the spot that showcases LG’s widely acclaimed OLED TV technology. As part of the company’s aggressive marketing effort, LG’s Super Bowl 50 commercial [...]

LG OLED TV Gets Top Grades in U.S. Consumer Review

LG OLED TV Gets Top Grades in U.S. Consumer Review

SEOUL, Nov. 16 (Korea Bizwire) – LG Electronics Inc.’s organic light-emitting diode (OLED) TV has received the best response from a U.S. consumer review magazine, industry sources said Monday. In the recent review by Consumer Reports, the 55-inch LG OLED TV, dubbed the 55EG9100, has received the top grade among other rival models surveyed in [...]

LG Expands its 2015 OLED TV Lineup

LG Expands its 2015 OLED TV Lineup

SEOUL, Jan. 5 (Korea Bizwire) — LG Electronics will display seven OLED TV models at CES 2015, a global consumer electronics & technology tradeshow in Las Vegas that starts on January 6. LG will unveil a new 55-inch Ultra OLED TV alongside two models that were launched in August 2014. With the new 55-inch model, [...]

LG to Present One of the Largest Collections of Innovative Solutions at IFA 2014

LG to Present One of the Largest Collections of Innovative Solutions at IFA 2014

SEOUL, Sep. 4 (Korea Bizwire) ― Ahead of IFA 2014, Europe’s biggest consumer electronics show held from September 5-10 in Berlin, LG Electronics (LG) is gearing up to unveil a spectacular product line-up to demonstrate just how integrated LG has become in consumers’ lives. Under the theme of Innovation for a Better Life, LG will look [...]

LG Partners with Swarovski to Create Ultimate Premium OLED TV

LG Partners with Swarovski to Create Ultimate Premium OLED TV

SEOUL, Sep. 2 (Korea Bizwire) ― LG Electronics (LG), with design support from Swarovski, the renowned Austrian jewelry brand and world-leading manufacturer of high-quality crystals, will unveil a one-of-a-kind CURVED OLED TV at IFA Berlin. Featuring a streamlined stand studded with shimmering crystals complemented by the brilliant, precise colors of the OLED’s self-lighting pixels, this advanced TV [...]

Electronic Makers Focus More on Aesthetics to Appeal to Customer Sentiment

Electronic Makers Focus More on Aesthetics to Appeal to Customer Sentiment

SEOUL, Korea, Feb 4 (Korea Bizwire) – Home appliance makers are now competing based more on aesthetic quality than over technical superiority. For example, Samsung’s Zipel Food Showcase refrigerator (FS9000) has divided its cold storage into two parts–”In-case” and “Showcase”–so that users can store infrequently used items inside while putting items like milk and juice in [...]

Kateeva Expands Operation in Korea

Kateeva Expands Operation in Korea

SEOUL, Korea, Jan 20 (Korea Bizwire) -  Kateeva today announced an expansion of its Korea operation, marking a substantial investment in the world’s leading display manufacturing region. The company will absorb the assets of Seoul-based OLED Plus Co. Ltd., (OLED Plus), an OLED equipment design, sales, service and support company headed by OLED industry veteran, KB (Kyung Bin) Bae. Kateeva [...]