Mom and Pop Grocery Stores to Perform Precision Weather Demand Marketing

SEOUL, May 17 (Korea Bizwire) – Korea’s mom and pop grocery stores begin adopting “weather risk management” systems which employ demand-prediction marketing tools depending on weather variables, joining the growing trend of “going big data” among the mainly IT industries.  As opposed to conglomerates and big convenient store chains, which have been following the trend and [...]