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Chinese TV Shows to Promote Seoul Tourism through Product Placement

Chinese TV Shows to Promote Seoul Tourism through Product Placement

SEOUL, Dec. 22 (Korea Bizwire) – Efforts to use product placement to advertise tourism in Seoul on Chinese and Taiwanese television programs are paying off.  According to the Seoul Metropolitan Government, ten Chinese (and Taiwanese) TV programs that featured different sites around the capital in accordance with agreements made with local broadcasters have attracted some [...]