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Down-aging Marketing, the Secret Recipe for Success

Down-aging Marketing, the Secret Recipe for Success

SEOUL, Korea, April 3 (Korea Bizwire) – A 33 year-old woman surnamed Kim buys beauty products from a road shop in Myeong-dong. One year ago, when she first visited this store, it took a lot of courage because the brand in particular was known to target women in their 20s. However, upon taking a step [...]