From Screen to Streets: How Netflix’s K-Pop Demon Hunters Sparked the “Saja Boys” Phenomenon

SEOUL, Sept. 15 (Korea Bizwire) — When Netflix’s animated film K-Pop Demon Hunters premiered earlier this year, few predicted that a fictional boy band would ignite a cultural wave stretching from Seoul to New York. Yet the Saja Boys — a group of grim-reaper–inspired idols who appear in the film — have quickly leapt from [...]