K-Wave Fuels Global Surge in Secondhand Exports from Korea

SEOUL, July 21 (Korea Bizwire) — As Korean pop culture continues to captivate global audiences, secondhand K-pop merchandise is experiencing a dramatic surge in international demand, driving a new wave of “reverse direct-to-consumer” sales from South Korea to overseas buyers. According to Bunjang, a leading Korean secondhand marketplace, the platform’s global transaction volume in the first [...]