Seol Hyun Archives | Be Korea-savvy
Liquor Brands Rely on Top Celebrities for Marketing

Liquor Brands Rely on Top Celebrities for Marketing

SEOUL, July 5 (Korea Bizwire) – Liquor companies, barred from public spaces and airtime, are resorting to top celebrities for maximized advertisement effect, according to industry officials Tuesday.  The government has been tightening regulations on liquor ads, revising the law on national health improvement. Recent changes include barring liquor ads on TV from 7 a.m. [...]