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Women Opt for Comfort over Shape-fitting Pressure in Underwear Choice

Women Opt for Comfort over Shape-fitting Pressure in Underwear Choice

SEOUL, Nov. 25 (Korea Bizwire) — Female consumers are increasingly opting for alternative underwear products — ones with comfortable, practical and stylish features — over form-fitting shapewear which has traditionally been the preferred choice for women eager for figure-enhancing powers. Noticeably, a desire for comfort and practicality among women is driving a shift in consumer [...]