Cheil Worldwide Acquires Stake in London-based Iris to Strengthen Shopper Marketing
SEOUL, Nov. 26 (Korea Bizwire) – South Korean advertising agency Cheil Worldwide has reached a deal to acquire a stake in Iris Worldwide, a UK agency specialized in shopper marketing. Korea’s top ad agency announced on November 25 that it signed an agreement to purchase a 65 percent stake in the London-based company, for a [...]