SK Brand Conference Archives | Be Korea-savvy
How to Enliven Brand All the While Doing Good…Brand Management Guru Keller

How to Enliven Brand All the While Doing Good…Brand Management Guru Keller

“Social-cause marketing is a way to instill self-confidence in the members of the corporation and ultimately enliven the corporate brand, as well as solving some of the social problems. For Korea’s large companies whose growth is slowing in the world market, cause marketing is an important strategy to consider.” “The most important condition for success [...]