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Škoda Appoints FCB as Global Agency of Record Led by London Office

Škoda Appoints FCB as Global Agency of Record Led by London Office

LONDON, April 4 (Korea Bizwire) — Škoda Global Marketing Communications has appointed FCB as their new global creative lead agency partner following a four-way pitch involving three other undisclosed agencies. The account will commence from early April and will be run out of the London office with a remit encompassing major product launches and priorities for over 20 major [...]

Questionable Credibility Leads to Plummeting Foreign Car Sales

Questionable Credibility Leads to Plummeting Foreign Car Sales

SEOUL, Oct. 2 (Korea Bizwire) – With Fiat-Chrysler also creating controversy by manipulating the number of accidents caused by their cars not long after Volkswagen slapped the whole world in the face, the credibility of foreign motor brands is dropping faster than the temperature these days. Sales of foreign cars over the past two weeks have decreased [...]