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From White Elephant to Useful Marketing Tool, Bank Branches Evolve in Digital Era

From White Elephant to Useful Marketing Tool, Bank Branches Evolve in Digital Era

SEOUL, Sept. 14 (Korea Bizwire) — On her way home after work, office worker Lee Jun-hee often drops by a nearby bank branch in Gwanghwamun, downtown Seoul. She does so not for banking but for book shopping and “meet the author” events, which are held in a space filled with the aroma of brewing coffee. [...]