SEOUL, April 16 (Korea Bizwire) — SK Telecom Co., South Korea’s largest mobile carrier, said Thursday its esports joint venture (JV) with a U.S. entertainment giant has secured a sponsorship from global automotive giant BMW Group. T1 Entertainment & Sports (T1), a joint venture between SK Telecom and Comcast Spectacor LLC, will be sponsored by [...]
FOUNTAIN VALLEY, Calif., Dec. 9 (Korea Bizwire) – Hyundai is continuing its love of football and celebration of fan passion by building on its NFL sponsorship, signing deals with two NFL teams – the Minnesota Vikings and Pittsburgh Steelers. “Hyundai is not only connecting with football fans at a national level, but in the community [...]
SEOUL, May 12 (Korea Bizwire) — Nexen Tire announces that it has become an official sponsor of the ‘MercedesCup’, a part of the ATP World Tour 250 series, with the two year premium sponsorship for 2015 and 2016. “By sponsoring the ‘MercedesCup’, one of the popular sports games in Europe, we are expecting to strengthen [...]
LOS ANGELES, Feb. 17 (Korea Bizwire) — LINE, the world’s leading mobile platform, and The United Nations Children’s Fund (UNICEF) signed a global partnership agreement on February 13, 2015. Jong Nam Oh, Executive Director of The Korean Committee for UNICEF and Jung-ho Shin, Chief Executive Officer (CEO) of LINE Plus Corporation and Chief Globalization Officer [...]
SEOUL, Nov. 9 (Korea Bizwire) – To marketers, celebrities are a good opportunity to accelerate their brand image because consumers often misunderstand that the goods are equal to the celebrities who wear or use them. The delusion almost always drives up huge sales of the merchandise. That is why a wide range of products are [...]