Sportswear Archives | Be Korea-savvy

S. Korea’s Sportswear Market Expected to Top 2 Tln Won This Year: Report

SEOUL, April 16 (Korea Bizwire) — South Korea’s sportswear market is expected to surpass the 2 trillion won (US$1.87 billion) mark in size this year, a report showed Monday. The market size for sports fashion tripled from 500 billion won in 2009 to 1.5 trillion won in 2016, Lotte Shopping Co. said, citing a report [...]

‘Athleisure’ Trend Boosts Sportswear Sales

SEOUL, Feb.10 (Korea Bizwire) – With the increased popularity of ‘athleisure’ clothing, sales of training wear are increasing at online shopping sites. ‘Athleisure’ is a portmanteau derived from the words ‘athletic’ and ‘leisure’, and refers to clothing that is suitable for everyday life as well as leisure activities. According to the online shopping site Auction [...]