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Baseball Teams Scramble to Attract Fans

SEOUL, April 12 (Korea Bizwire) — The Korea Baseball Organization (KBO) clubs are stepping up to attract fans through various marketing strategies as the government lifts quarantine restrictions. NC Dinos will introduce an artificial intelligence (AI) system named Dynamic Pricing this year, which will be in charge of setting ticket prices for home games. Ticket [...]

Without Gate Revenue During Pandemic, KBO Clubs Nearing Breaking Point

SEOUL, June 18 (Korea Bizwire) — When the 2020 professional baseball season in South Korea opened on May 5 without fans in the stands due to coronavirus concerns, the initial hope was that teams would be able to open their gates within a month or so. The number of cases had been falling steadily to [...]